Bringing over 30 years of adept experience in ­­­­­­ 2-wheelers, Atul Gupta is responsible for leading Being Human E-Cycles in all its Operational functions.

Over the course of his career, Mr. Gupta has worked with several well-known companies like Escorts Limited, TVS Motor Company, HFCL and India Yamaha motors. After an extremely successful stint as Executive Vice President at Suzuki Motorcycle India, Mr. Gupta felt that it was time to use his experience and expertise in the Auto Industry to work towards creating a Greener Planet.

In his spare time, he likes to unwind with his family (which includes Jeff, his extremely docile Rottweiler) and is very passionate about Cricket .

Salman Khan – Film actor, artist, painter, humanitarian – founded Being Human – The Salman Khan Foundation in 2007. The purpose of the Foundation is to provide education and healthcare support to the underprivileged. Cycling has always been a passion for him, as has been oft demonstrated by his innumerable cycla-pades, amply covered by media. When the opportunity was presented to him to be a part of E-Cycles – the perfect combination of his passion and a step in the right direction of a greener tomorrow – there was no second thought and Being Human E-Cycles took form.